Experienced Online Content and Merchandising Manager – E-commerce Brand Experience and Digital Marketing Expert

Introduction to The AMES Companies

The AMES Companies, a leading manufacturer of home organization, lawn and garden tools, outdoor living, and cleaning tools, is seeking an experienced Online Content and Merchandising Manager to join our team. With a rich history dating back to 1774, we have established ourselves as a prominent player in the industry, with a portfolio of leading global brands including ClosetMaid®, AMES®, True Temper®, Razor-Back®, Jackson®, Southern Patio®, and Harper®. As a business unit of Griffon Corporation (NYSE: GFF), we are committed to providing high-quality products and exceptional customer experiences.

Job Overview

We are looking for a highly skilled and motivated Online Content and Merchandising Manager to manage our online brand experience on retail and e-Retail partner sites, including Big Box Retailers, Mass Merchants, E-Retailers, and other customer accounts. The successful candidate will be responsible for creating, improving, and maintaining a best-in-class brand experience to achieve our business goals, ensuring customer engagement, brand consistency, and a positive customer experience.

Key Responsibilities

• Develop content strategy aligned with short-term and long-term goals, collaborating with product management and sales account management to plan and develop site content for products.
• Create engaging content by utilizing creative copy, dynamic imagery, and latest trends in merchandising products categories in the digital marketplace.
• Optimize content to improve ranking on search engines and site searches, utilizing SEO, Search, Navigation, and Taxonomy knowledge and experience.
• Learn and use content management systems (customer vendor portals) to manage the catalog and digital assets, monitoring and maintaining online content (catalogs, images, documents, videos, etc.) for accuracy.
• Monitor and analyze KPIs and metrics available for these sites to assist with recommendations to improve the online customer experience, understanding marketing opportunities available in each channel to suggest and develop online initiatives with counterparts to increase conversions.
• Communicate agreed-upon metric expectations for digital marketing programs or promotions, track the metrics, and report on results of each program to assist with decisions on future opportunities and investments.
• Review industry and competitive analysis to stay abreast of current technology and market conditions, developing content strategy aligned with short-term and long-term goals.

Requirements

To be successful in this role, you will need:

• A Bachelor's degree in Marketing, Communications, Digital, or a relevant field.
• 2+ years of recent experience working in Digital, eCommerce, Online Content, and Merchandising, with experience working with Big Box Retailers and CPG companies with various brands.
• Proven skills in both content and online merchandising that have increased eCommerce sales, including SEO, Search, Navigation, and Taxonomy knowledge and experience.
• Advanced experience with Adobe Creative Suite, Adobe Photoshop, PowerPoint, and Excel.
• Strong customer focus, rich content-driven, and merchandising instincts, with the ability to work independently with minimal supervision.
• Minimal travel required (10%).

What We Offer

In return for your skills and experience, we offer a competitive salary and an excellent comprehensive benefits package, including:

• Medical, Dental, and Vision insurance.
• 401(k) and Life Insurance.
• Disability (STD/LTD) and Caregiving Support.
• Critical Illness and Hospital and Accident Coverage.
• Employee Assistance Program and Telehealth.
• Wellness programs and Paid Holidays.
• PTO and Employee Stock Option Plan.
• Tuition Reimbursement and Identity Theft Protection.
• Pet Insurance and Health Case Management.

Our Culture and Values