**Experienced Meta and Google Ad Specialist Needed for Creating and Managing Innovative Product Launch Campaigns in E-commerce**

Are you a seasoned digital marketing expert with a passion for driving business growth through strategic advertising campaigns? Do you have a proven track record of success in creating and managing Meta and Google Ads for small to medium-sized e-commerce businesses? If so, we want to hear from you! Our client, a rapidly growing baby crib sheet brand, is seeking a highly skilled Meta and Google Ad Specialist to join their team on a full-time remote basis. **About Our Client** Our client is a small but ambitious e-commerce business that specializes in creating high-quality baby crib sheets. With a strong focus on innovation and customer satisfaction, they have built a loyal customer base and are now looking to take their marketing efforts to the next level. As a Meta and Google Ad Specialist, you will play a crucial role in helping them achieve their business goals and drive revenue growth through targeted advertising campaigns. **Key Responsibilities** As a Meta and Google Ad Specialist, your primary responsibilities will include: * Creating and managing high-performing Meta and Google Ads campaigns to drive traffic, conversions, and revenue growth * Conducting thorough market research and competitor analysis to identify opportunities and optimize ad strategies * Developing and implementing data-driven ad creative, including ad copy, images, and videos * Managing ad budgets and optimizing ad spend to achieve maximum ROI * Collaborating with the e-commerce team to ensure seamless integration of ad campaigns with sales and marketing efforts * Analyzing campaign performance and providing regular reporting and insights to inform future ad strategies * Staying up-to-date with the latest Meta and Google Ads features, best practices, and industry trends **Essential Qualifications** To be successful in this role, you will need: * 2+ years of experience in digital marketing, with a focus on Meta and Google Ads * Proven track record of success in creating and managing high-performing ad campaigns * Strong understanding of e-commerce marketing principles and best practices * Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions * Strong communication and project management skills, with the ability to work effectively with cross-functional teams * Bachelor's degree in Marketing, Business, or a related field **Preferred Qualifications** While not required, the following qualifications would be a plus: * Experience working with small to medium-sized e-commerce businesses * Knowledge of Shopify and other e-commerce platforms * Familiarity with A/B testing and experimentation methodologies * Certification in Google Ads or Meta Ads * Experience with data analysis and reporting tools, such as Google Analytics or Excel **Skills and Competencies** To succeed in this role, you will need to possess the following skills and competencies: * Strong understanding of digital marketing principles and best practices * Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions * Strong communication and project management skills, with the ability to work effectively with cross-functional teams * Ability to stay up-to-date with the latest Meta and Google Ads features, best practices, and industry trends * Strong attention to detail and organizational skills, with the ability to manage multiple projects and deadlines * Ability to work independently and collaboratively as part of a remote team **Career Growth Opportunities and Learning Benefits** As a Meta and Google Ad Specialist at our client's company, you will have the opportunity to: * Work with a rapidly growing e-commerce business and contribute to their marketing efforts * Develop and implement data-driven ad strategies to drive revenue growth and business success * Collaborate with a talented team of marketers and e-commerce professionals to share knowledge and best practices * Stay up-to-date with the latest Meta and Google Ads features, best practices, and industry trends through ongoing training and professional development * Pursue opportunities for career growth and advancement within the company **Work Environment and Company Culture** Our client's company is a remote-friendly organization that values flexibility, work-life balance, and employee well-being. As a Meta and Google Ad Specialist, you will have the opportunity to work from home and enjoy a flexible schedule that suits your needs. Our company culture is collaborative, supportive, and inclusive, with a strong focus on teamwork, open communication, and continuous learning. **Compensation, Perks, and Benefits** Our client offers a competitive salary and benefits package, including: * Competitive salary range: $60,000 - $80,000 per year * Comprehensive benefits package, including health, dental, and vision insurance * 401(k) matching program * Paid time off and holidays * Flexible work schedule and remote work options * Professional development opportunities and training programs **How to Apply** If you are a motivated and experienced digital marketing professional with a passion for driving business growth through strategic advertising campaigns, we want to hear from you! Please submit your resume, cover letter, and portfolio to apply for this exciting opportunity. 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