Experienced Senior Content Strategist – Consumer Marketing and Brand Development Leader

Introduction to Included Health

Included Health is a pioneering healthcare company that is revolutionizing the way people access and experience healthcare. With a mission to raise the standard of healthcare for everyone, we are committed to breaking down barriers and providing high-quality care to every person in every community. Our integrated virtual care and navigation platform offers members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. We are now seeking an experienced Senior Content Strategist to join our team and lead the development of our content strategy for Consumer Marketing.

Job Overview

We are looking for a highly skilled and experienced Senior Content Strategist to lead and implement our content strategy for Consumer Marketing. This role combines strategy and execution, creating messaging frameworks, content plans, and journeys that boost engagement and deliver measurable results. The ideal candidate will drive innovation, establish foundational content, and collaborate with cross-functional teams to develop content strategies that increase member engagement. This is a great opportunity to build a content strategy function and contribute to impactful marketing efforts.

Key Responsibilities

• Strategy & Vision: Develop and communicate a strategic, content vision that aligns with Consumer Marketing’s OKRs, using data-driven insights to optimize marketing initiatives and measure results.
• Leadership & Team Development: Build and scale a high-performing content strategy function. Mentor team members and implement scalable processes to elevate content across the marketing organization.
• Content Strategy & Messaging: Lead the creation of content strategies, including journey mapping, persona-based messaging, and content planning for scalable growth across channels. Tailor content for both client and consumer audiences, ensuring consistency in voice, tone, and brand positioning.
• Cross-Functional Collaboration: Partner across Consumer Marketing and other departments to create member-facing content that aligns with business objectives and clearly articulates value.
• Planning & Execution: Develop and manage editorial calendars, oversee content production, and ensure timely distribution across platforms. Actively engage in the content creation process while continuously optimizing content through performance tracking and A/B testing.
• Performance Analysis & Reporting: Track and analyze content performance metrics, refine strategies based on insights, and report key findings to stakeholders. Support client-facing teams with cohesive content strategies that address audience needs.

Essential Qualifications

• Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.
• 7+ years of experience in content strategy, marketing, and messaging with a proven ability to develop and execute content plans that drive results.
• Expertise in journey mapping, messaging frameworks, and persona-driven content strategies.
• Strong experience in creating consumer messaging aligned with organizational goals.
• Excellent project management and cross-functional collaboration skills.
• Data-driven decision-maker with strong strategic judgment to navigate complex challenges.
• Exceptional communication and leadership skills, with the ability to inspire and build trust across teams.
• A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

Preferred Qualifications

• Experience working in a fast-paced, dynamic environment with multiple stakeholders.
• Knowledge of content management systems and marketing automation platforms.
• Familiarity with data analytics tools and techniques to measure content performance.
• Strong understanding of consumer behavior and market trends.
• Ability to work independently and as part of a team.

Skills and Competencies

To be successful in this role, you will need to possess a unique blend of skills and competencies, including:

• Strategic thinking: Ability to develop and execute a content strategy that aligns with business objectives.
• Content creation: Skilled in creating high-quality, engaging content that resonates with target audiences.
• Project management: Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Collaboration: Strong ability to work with cross-functional teams and stakeholders to achieve common goals.
• Data analysis: Ability to collect, analyze, and interpret data to inform content strategies and measure performance.
• Leadership: Ability to lead and mentor a team of content strategists and creators.

Career Growth Opportunities and Learning Benefits