Experienced Assistant Manager - Channel Marketing for Star Plus, Leading Hindi GEC, Driving Reach Growth and Pop Cultural Impact

Introduction to Disney Star and the Role

Imagine being part of a leading media and entertainment company in India that reaches over 700 million viewers a month in nine different languages. Disney Star, with its rich legacy of more than 30 years, is redefining the media landscape through its three pillars of storytelling, innovation, and audience-centric approach. As an integral part of this dynamic organization, the Assistant Manager - Channel Marketing for Star Plus will play a strategic role in driving the reach growth of the #1 Hindi GEC. This position offers a unique opportunity to contribute to the overall success of Star Plus, shaping the pop cultural landscape of the country through innovative marketing strategies and campaigns.

About the Role and Its Impact

This role is designed for a highly motivated and creative individual who can manage on-air, PR, digital, and all other media roll-out of campaigns for new launches and sustenance shows. The Assistant Manager - Channel Marketing will be responsible for positioning creatives (promos) of respective shows, identifying potential opportunities, and flagging issues based on trends. This involves intensive thinking around show positioning, impact throughout its life cycle, and influencing the success of shows. The ideal candidate will have a strong and diverse skill set, with the ability to drive success in a fast-paced environment.

Key Responsibilities and Deliverables

• Support the show marketing lead in creating and executing media plans for respective shows, ensuring alignment with overall channel objectives.
• Position creatives (promos) of respective shows to maximize impact and reach.
• Highlight potential opportunities and red flag issues of respective shows based on trends, ensuring proactive measures to address challenges.
• Collaborate with internal teams, including Digital, OAP, Graphics, Content, Traffic, and Presentation, to ensure seamless execution of marketing strategies.
• Work closely with external teams from media, creative, and research agencies to leverage their expertise and stay updated on industry trends.
• Support the show marketing lead in managing the PR function, including independently handling PR agencies to ensure effective communication and media coverage.
• Create business presentations for leadership as required, providing insights and recommendations to inform strategic decisions.

Performance Measures and Success Criteria

The success of the Assistant Manager - Channel Marketing will be measured against key performance indicators, including:

• Meeting show and channel targets set by the business, ensuring alignment with overall organizational objectives.
• Generating breakthrough ideas for shows each quarter, demonstrating creativity and innovation in marketing strategies.
• Quality of marketing/creative briefs made and shared with teams, ensuring clarity and effectiveness in communication.
• Improving show reach by analyzing and acting on BARC data and qualitative inputs, leveraging data-driven insights to inform marketing decisions.

Essential Qualifications and Attributes

To be considered for this role, candidates should possess:

• A bachelor's degree in a relevant field, such as marketing, communications, or a related discipline.
• 3-5 years of experience in marketing, preferably in the media and entertainment industry, with a strong understanding of channel marketing principles and practices.
• Stakeholder management skills, with the ability to collaborate with internal and external teams, including media, creative, and research agencies.
• Aptitude for content, with a deep understanding of what drives audience engagement and loyalty.

In addition to these essential qualifications, the ideal candidate will possess personal attributes that enable them to thrive in a fast-paced and dynamic environment, including:

• A go-getter attitude, with a proactive approach to challenges and opportunities.
• Collaborative mindset, with the ability to work effectively with cross-functional teams.
• Eye for detail, with a focus on delivering high-quality results and attention to detail.
• Hardworking and dedicated, with a strong work ethic and commitment to achieving goals.
• Not hierarchy-driven, with a willingness to roll up their sleeves and contribute to team efforts.
• Respectful and professional, with excellent communication and interpersonal skills.

Career Growth Opportunities and Learning Benefits

At Disney Star, we are committed to the growth and development of our employees. As an Assistant Manager - Channel Marketing, you will have access to:

• Opportunities for career advancement, with a clear path for professional growth and development.
• Training and development programs, designed to enhance your skills and knowledge in marketing and related fields.
• Mentorship and coaching, with guidance from experienced professionals in the industry.
• Exposure to innovative marketing strategies and campaigns, with the opportunity to contribute to the development of new ideas and approaches.

Work Environment and Company Culture

Disney Star is a dynamic and innovative organization, with a culture that values creativity, collaboration, and audience-centricity. As an employee, you can expect:

• A supportive and inclusive work environment, with a focus on diversity and equality.
• Opportunities for collaboration and knowledge-sharing, with a talented team of professionals from diverse backgrounds.
• A culture of innovation and experimentation, with a willingness to try new approaches and take calculated risks.
• Recognition and rewards for outstanding performance, with a focus on acknowledging and celebrating individual and team achievements.

Compensation, Perks, and Benefits

At Disney Star, we offer a competitive compensation package, with a range of perks and benefits designed to support your well-being and career growth. These may include:

• A competitive salary, reflecting our commitment to attracting and retaining top talent.
• Comprehensive benefits package, including health insurance, retirement savings, and other benefits.
• Opportunities for professional development, with access to training and development programs.
• Flexible work arrangements, with the option to work remotely and balance work and personal life.

Conclusion and Call to Action

If you are a motivated and creative individual, with a passion for marketing and a desire to make a meaningful impact in the media and entertainment industry, we encourage you to apply for the Assistant Manager - Channel Marketing role at Disney Star. With its rich legacy, innovative approach, and commitment to employee growth and development, Disney Star offers a unique and exciting opportunity to shape the future of entertainment in India. Don't hesitate to submit your application today and take the first step towards an exciting and rewarding career with Disney Star!