Experienced External Communications and Public Relations Intern – Supporting Global Brand Reputation and Media Engagement through Creative Storytelling and Data-Driven Strategies
Introduction to The Walt Disney Company
The Walt Disney Company, a world-renowned leader in the entertainment and media industry, is on a mission to captivate audiences worldwide through its diverse range of brands, including Disney, Pixar, Marvel, Star Wars, and National Geographic. With a legacy of innovation and creativity, we continue to push the boundaries of storytelling, technology, and imagination. As we strive for excellence in all aspects of our business, we recognize the importance of effective external communications in shaping our brand reputation, engaging with our global audience, and driving business success.
Job Overview
We are seeking an enthusiastic and skilled External Communications Intern to join our dynamic communications team. In this exciting role, you will have the opportunity to support the development, execution, and measurement of external communications strategies that showcase our brand's unique stories, values, and mission. As an integral part of our team, you will work closely with experienced communications professionals to craft compelling narratives, build strong relationships with media partners, and leverage data-driven insights to inform our communications approach.
Key Responsibilities
- Support the development and implementation of external communications strategies across various channels, including media relations, social media, content creation, and public speaking
- Conduct research and analysis to stay up-to-date on industry trends, media landscape, and emerging communications technologies
- Assist in crafting and editing press releases, media alerts, and other communications materials to ensure consistency and accuracy
- Build and maintain relationships with media contacts, pitch stories, and secure media coverage to amplify our brand's message
- Collaborate with cross-functional teams, including marketing, public affairs, and creative departments, to ensure alignment and maximize impact
- Monitor and report on media coverage, social media engagement, and other key performance indicators to inform future communications strategies
- Develop and maintain a deep understanding of our brand's values, mission, and messaging to ensure consistency and authenticity in all communications
Essential Qualifications
To be successful in this role, you should possess a strong foundation in communications, marketing, journalism, or a related field, with at least one year of experience in a communications role. A degree in a relevant field is required, and experience in media relations, social media, content creation, analytics, and public speaking is highly desirable. You should be a creative and data-driven individual with excellent written and verbal communication skills, able to work independently and collaboratively as part of a team.
Preferred Qualifications
- Experience with media monitoring and analytics tools, such as Cision or Meltwater
- Proficiency in social media management and content creation platforms, including Twitter, Facebook, Instagram, and LinkedIn
- Strong understanding of AP style and grammar guidelines
- Ability to work in a fast-paced environment, prioritize multiple tasks, and meet deadlines
- Excellent problem-solving and critical thinking skills, with a proactive approach to identifying and addressing communications challenges
Skills and Competencies
To excel in this role, you should possess a unique blend of skills and competencies, including:
- Strategic thinking: ability to develop and implement effective communications strategies that align with our brand's goals and objectives
- Creative storytelling: skill in crafting compelling narratives that capture the essence of our brand and resonate with our global audience
- Data-driven approach: ability to leverage data and analytics to inform communications decisions and measure campaign effectiveness
- Collaboration and teamwork: ability to work effectively with cross-functional teams, including marketing, public affairs, and creative departments
- Adaptability and flexibility: ability to thrive in a fast-paced environment, prioritize multiple tasks, and adapt to changing circumstances
Career Growth Opportunities and Learning Benefits
As an External Communications Intern at The Walt Disney Company, you will have access to a wide range of career growth opportunities and learning benefits, including:
- Mentorship and coaching: guidance and support from experienced communications professionals to help you develop your skills and achieve your career goals
- Professional development opportunities: access to training programs, workshops, and conferences to enhance your knowledge and stay up-to-date on industry trends
- Networking opportunities: chance to build relationships with colleagues and industry professionals, expanding your network and opening doors to new opportunities
- Exposure to diverse projects and initiatives: opportunity to work on a wide range of projects, from media relations and social media to content creation and public speaking
Work Environment and Company Culture
The Walt Disney Company is committed to creating an inclusive and diverse work environment that reflects the global audience we serve. We celebrate individuality, creativity, and innovation, and strive to create a workplace where everyone feels valued, respected, and empowered to contribute their best work. As an External Communications Intern, you will be part of a dynamic and supportive team that is passionate about storytelling, creativity, and excellence.
Compensation, Perks, and Benefits
We offer a competitive salary and a comprehensive benefits package, including health insurance, retirement savings, and paid time off. You will also have access to exclusive Disney perks, such as theme park admission, movie screenings, and discounts on Disney products and experiences.
Conclusion
If you are a motivated and creative individual with a passion for communications, storytelling, and brand reputation, we encourage you to apply for this exciting opportunity. As an External Communications Intern at The Walt Disney Company, you will have the chance to work with a talented team of professionals, develop your skills and expertise, and contribute to the success of a global entertainment leader. Don't miss this opportunity to join our team and become a part of the Disney legacy. Apply now and let's discuss how you can become a vital part of our success story!
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