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Experienced Global Activation Lead, Customer and Business Intelligence – Go-To-Market Strategy and Operations

Remote, USA Full-time Posted 2025-11-03

Join the Team at blithequark: Where Innovation Meets Opportunity

blithequark is seeking a highly skilled and strategic Global Activation Lead, Customer and Business Intelligence, to join our Go-To-Market Operations organization. As a key member of our team, you will play a critical role in driving business strategy and bringing advertiser and industry intelligence to ads leaders across the Product, Marketing, and Global Business organizations. If you're passionate about data analysis, strategic communications, and cross-functional collaboration, we want to hear from you!

About blithequark and Our Industry

blithequark is a leader in the digital advertising industry, with a complex and ever-evolving Ads business that requires smooth operations and strategic planning. Our Go-To-Market Operations team is instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. We're committed to equal employment opportunity and are an affirmative action employer, welcoming applicants from diverse backgrounds and experiences.

Job Summary

As a Global Activation Lead, Customer and Business Intelligence, you will be part of a dynamic team that provides insightful review, perspective, and direction on the business strategy and operating performance of blithequark's global online advertising businesses. You will engage on mission-critical projects and work streams that impact multiple areas of blithequark's business, partnering with counterparts embedded in business lines and executives across blithequark's business organization.

Key Responsibilities

  • Develop global activation strategies to increase awareness and actionability of customer and market insights in support of the Global Business Organization's growth drivers and business plan.
  • Collaborate with Global Business, Marketing, and Product organizations to drive cross-functional sponsorship and alignment on activation plans and act as a subject matter expert of the ads industry, communicating latest industry trends and customer insights to executives and key stakeholders.
  • Drive activation strategy development and execution, including project planning, milestones, pilots, success metrics, and governance.
  • Create and deliver written communications and presentations tailored to audience levels in support of strategic recommendations and implementation considerations.
  • Conduct analyses and research, both quantitative and qualitative, in support of strategic recommendations to increase activation of data and insights.
  • Amplify the impact of data and insights through strategic communications plans, stakeholder engagement, and integration in key business initiatives, marketing narratives, and business workflows.
  • Identify, analyze, and prioritize opportunities and channels for insights activation, develop an activation roadmap, and influence to secure executive buy-in on recommendations.
  • Infuse key learnings back into the Customer and Business Intelligence team to continually optimize and evolve strategy, focus, and execution in anticipation of changing market and customer needs.

Requirements and Qualifications

Essential Qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 4 years of experience with an advanced degree.

Preferred Qualifications:

  • 2 years of experience in advertising, consultative sales, business development, or a digital media environment.
  • 2 years of experience creating complex data sets, data modeling, and reporting.
  • Understanding of ads business across blithequark's product suite (e.g., Search, Performance Max, Shopping, Display, YouTube, Apps, Measurement, etc.).
  • Understanding, framing, and solving ambiguous problems, with the ability to drive impact on top strategic initiatives.
  • Ability to develop cross-functional relationships and influence partner teams, leveraging both quantitative and qualitative insights.
  • Excellent written and verbal communication skills, including storytelling at the project level.

Skills and Competencies

To succeed in this role, you will need:

  • Strong analytical and strategic thinking skills.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment.
  • Strong collaboration and influencing skills.
  • Experience with data analysis and insights.

Career Growth Opportunities and Learning Benefits

At blithequark, we're committed to helping our employees grow and develop their skills. As a Global Activation Lead, Customer and Business Intelligence, you will have opportunities to:

  • Develop your strategic thinking and problem-solving skills.
  • Collaborate with cross-functional teams and build relationships with executives and key stakeholders.
  • Stay up-to-date with the latest industry trends and customer insights.
  • Contribute to the development of go-to-market strategies and activation plans.

Work Environment and Company Culture

blithequark is proud to offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. Our culture is built on:

  • Collaboration and teamwork.
  • Innovation and creativity.
  • Diversity, equity, and inclusion.
  • Employee well-being and growth.

Compensation, Perks, and Benefits

We offer a comprehensive compensation package that includes:

  • Competitive salary range: $142,000-$211,000 + bonus + equity + benefits.
  • Opportunities for professional growth and development.
  • Access to cutting-edge technology and tools.
  • Recognition and rewards for outstanding performance.

How to Apply

If you're excited about this opportunity and think you'd be a great fit for our team, please apply by completing our application form. We can't wait to hear from you!

Application Window: The application window will be open until at least 10/01/2024. This opportunity will remain online based on business needs which may be before or after the specified date.

Locations: You will have the opportunity to share your preferred working location from the following: San Francisco, CA, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Austin, TX, USA; New York, NY, USA; Washington D.C., DC, USA; Seattle, WA, USA; Los Angeles, CA, USA; Cambridge, MA, USA; Miami, FL, USA; Mountain View, CA, USA; Playa Vista, CA.

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