Senior Manager, Media Planning and Strategy for Hulu - Driving Innovative Media Campaigns and Brand Visibility

Introduction to Workwarp and the Role At Workwarp, we are passionate about creating innovative media campaigns that drive user engagement and brand visibility for our clients, including Hulu. As a leader in the media planning industry, we are seeking a highly skilled and experienced Senior Manager to join our team. In this role, you will have the opportunity to lead the development and execution of comprehensive media plans that align with business objectives and target audience demographics. If you are a strategic thinker with a passion for media planning and a proven track record of success, we want to hear from you. Job Overview As a Senior Manager on the Media Planning team for Hulu, you will be responsible for developing and executing innovative media campaigns to enhance our Hulu brand visibility and drive user engagement with our shows and sign-ups to our subscription service. You will leverage your expertise in media planning, buying, and optimization to maximize the impact of our marketing efforts across all paid media channels. Collaborating closely with cross-functional teams and agency partners, you will analyze market trends, consumer insights, and campaign performance metrics to inform strategic decisions and continuously refine our media strategies and plans. Key Responsibilities • Develop and execute comprehensive media plans that align with business objectives and target audience demographics • Drive forward unique creative visions, working closely with Marketing to execute on creative strategies to attract viewers and engage our subscribers • Present media campaigns to EPs and senior executives, providing actionable recommendations for continuous improvement • Oversee media buying and negotiation processes to optimize budget allocation and maximize ROI across digital, traditional, and emerging media platforms • Lead the implementation of integrated marketing campaigns, coordinating with internal and external stakeholders to ensure seamless execution • Utilize data-driven insights and analytical tools to monitor campaign performance, identify opportunities for optimization, and provide actionable recommendations for continuous improvement • Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategic planning and maintain a competitive edge in the market • Foster strong relationships with media partners, vendors, and agencies to leverage collaborative opportunities and drive mutually beneficial partnerships • Provide leadership and mentorship to a team of media professionals, fostering a culture of innovation, collaboration, and continuous learning Qualifications and Skills To be successful in this role, you will need to have a strong background in integrated media planning for entertainment brands, with a minimum of 8 years of experience. You should be passionate about coming up with innovative and unique creative media ideas and have the ability to juggle multiple simultaneous competing projects across 250+ paid media partners. You should also have exceptional attention to detail for analytics, reporting, and optimization recommendations, as well as strong agency and media partner management and senior relationship-building skills. Essential Qualifications • 8+ years of experience in integrated media planning for entertainment brands • Passionate about coming up with innovative and unique creative media ideas • Ability to juggle multiple simultaneous competing projects across 250+ paid media partners • Ability to inspire, motivate, and influence others internally and externally • Flexibility; the desire and ability to pivot tactics in real-time • A comprehensive understanding of integrated media planning and buying across all media channels (including paid social, devices, and programmatic) • Exceptional attention to detail for analytics, reporting, and optimization recommendations • Strong agency and media partner management and senior relationship-building skills Preferred Qualifications • Streaming experience • Ideally both agency and client-side experience • Multi-cultural media planning expertise Career Growth and Learning Opportunities At Workwarp, we are committed to providing our employees with opportunities for career growth and learning. As a Senior Manager on the Media Planning team, you will have the opportunity to work on high-profile campaigns, collaborate with cross-functional teams, and develop your skills and expertise in media planning and strategy. You will also have access to training and development programs, mentorship, and opportunities for advancement within the company. Work Environment and Company Culture At Workwarp, we pride ourselves on our collaborative and dynamic work environment. Our team is passionate about media planning and dedicated to delivering innovative and effective campaigns for our clients. We offer a flexible and remote work arrangement, allowing you to work from anywhere and maintain a healthy work-life balance. Our company culture is built on values of innovation, collaboration, and continuous learning, and we are committed to fostering a positive and inclusive work environment. Compensation and Benefits We offer a competitive salary and benefits package, including a bonus and/or long-term incentive units, as well as a full range of medical, financial, and other benefits. The hiring range for this position is $102,000 to $136,700 per year, depending on experience and location. Conclusion If you are a strategic thinker with a passion for media planning and a proven track record of success, we want to hear from you. As a Senior Manager on the Media Planning team for Hulu, you will have the opportunity to lead the development and execution of innovative media campaigns, collaborate with cross-functional teams, and develop your skills and expertise in media planning and strategy. Apply today and join our team of talented and dedicated media professionals. Don't miss out on this opportunity to build the future of media planning and drive innovative campaigns for Hulu. Apply now and take the first step towards a rewarding and challenging career with Workwarp. 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