Zoho Campaigns Expert Digital Marketing Specialist/Automation

Project Type: Ongoing / Part-time freelance Experience Level: Expert Duration: Starting with a core project, with ongoing work Location: Remote Start Date: Immediate About the Role I'm looking for a Zoho Campaigns and Digital Marketing Specialist to help design, implement, and optimize automated marketing campaigns for my SaaS platform, RegLogic—a compliance-focused tool for business professionals. We’re kicking off with a 14-day trial onboarding sequence, but this role will expand to include lifecycle campaigns, outbound marketing, lead scoring, and email A/B testing. If you understand how to use Zoho Campaigns + CRM to generate conversions and love building automations that drive revenue, this is for you. Initial Project Scope Build and launch a 10–email 14-day onboarding campaign in Zoho Campaigns Implement workflow automations with behavior-based triggers Integrate sign-up forms with Zoho CRM, configure custom fields, tags, and segmentation Set up lead scoring and audience segments by activity, company size, or funnel stage Test and optimize full trial-to-paid automation system Ongoing Responsibilities (Post-Launch) Build email nurture, re-engagement, and win-back sequences Design and A/B test subject lines, CTAs, copy variations, and timing Launch outbound sequences aligned with Predictable Revenue-style prospecting Monitor campaign performance; recommend optimizations using Zoho dashboards Collaborate on strategy for new product launches, newsletters, and sales support ✅ Requirements Strong experience with Zoho Campaigns, Zoho CRM, and Workflow Automation Proven background in B2B SaaS, lifecycle marketing, or trial conversion funnels Ability to set up and manage multi-step journeys, segment lists, and trigger logic Experience using lead scoring, dynamic content, and CRM integrations Fluent in performance tracking, data-driven decisions, and CRM hygiene Bonus Skills (Not Required, But Nice) Knowledge of Predictable Revenue frameworks or outbound email strategy Light design skills (Canva, HTML email templates) Familiarity with other Zoho tools: Forms, Landing Pages, Analytics, etc. Strong copywriting or messaging instincts for email content What You’ll Get A clear strategy and brand to work with Room to shape campaigns and experiment with messaging Fast communication and decisions (founder-led) Opportunity for ongoing projects, retainers, or performance-based incentives Budget & Application Open to hourly or fixed price (starting project first, then retainer) Please include: Examples of Zoho Campaigns or marketing automation work Your availability (hours/week) Hourly rate or flat pricing models Apply Job! Apply to this Job