Senior Digital Marketing - Advertising Strategist

Description: • As a Senior Digital Marketing & Advertising Specialist, you will be responsible for utilizing a range of digital marketing tactics, including SEM/PPC, Digital Publications, and LinkedIn Advertising, to achieve our revenue and lead generation goals. • You'll leverage cutting-edge marketing systems like SEMrush, Google Ads and Hotjar to analyze, monitor, and report data, ultimately driving website traffic and increasing conversion rates for our Business Development and Marketing teams. • Within your first year you will... • Utilize platforms like SEMRush and Google Ads to research opportunities for digital marketing improvements and campaign optimization. • Conduct keyword research to boost traffic and suggest optimizations for page titles. • Maintain first-page placement for relevant Google searches and ensure keyword optimization on blogs and the website. • Execute and monitor digital advertising campaigns across various platforms (e.g., digital publications, social media) to target qualified leads, increase traffic, and improve conversion rates. • Provide recommendations on adjusting marketing spend based on performance. • Manage all website development projects, ensuring timelines are met and best practices for SEO, layout, CTAs, and metadata are implemented in collaboration with content, design, and development teams. • Monitor webpage performance and suggest improvements to enhance site performance, search rank, and domain authority. • Monitor the corporate website for best practices and report on analytics. • Run reports from Google Analytics and Salesforce to identify traffic sources and customer pathways. • Utilize WordPress for content, image, and metadata updates to increase lead visibility. • Manage web tracking systems like Google Analytics and Hotjar to analyze traffic trends. Requirements: • Bachelor's degree in Digital Marketing, Marketing, or a related field. • 5+ years of experience in Digital Marketing and/or Marketing Communications. • 5+ years of experience with Google Analytics, Google Adwords, LinkedIn, Search Engine Marketing (SEM), Pay Per Click (PPC), and Search Engine Optimization (SEO). • 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo. • Preferred Certifications: Google Analytics and/or Google Adwords certificate. • Proactive, self-starter, and a strong team player with excellent interpersonal and communication skills. • Comfortable working with senior leadership and able to manage multiple project deadlines under pressure with a positive attitude. • Meticulous attention to detail, strong analytical skills, and a curious mindset always seeking to learn and self-improve. • Solid understanding of marketing campaign elements and brand guidelines. Benefits: • 100% paid employee health insurance on Day 1. • Eligible for all medical, dental, and vision benefits on Day 1. • Generous PTO plan with paid holidays + floating holidays. • Innovation focused work environment that promotes collaboration. • Opportunity to contribute to the future of a growing, global organization. Apply Job! Apply to this Job