B2C Marketing Director- Student Nutrition- Remote
About the position
Responsibilities
• Lead the development and execution of brand strategies that align with Student Nutrition goals and culinary vision.
• Create and maintain field marketing strategies inclusive of playbooks and promotions calendars.
• Manage budgeting processes for all field marketing related initiatives.
• Collaborate with sales teams and region leadership to provide targeted support during peak sales seasons, enhancing overall performance and customer engagement.
• Supervise and develop Regional Marketing Managers, providing training and execution support to ensure alignment with brand strategies and initiatives to drive base business growth.
• Take ownership of the full dining environment and student promotions, ensuring it reflects the brand's values and enhances the overall student experience.
• Develop and implement initiatives aimed at increasing student engagement and satisfaction within the dining environment.
• Study industry marketing trends, competitors, and maintain a feedback loop with internal stakeholders to gather insights to improve strategies and execution.
Requirements
• Proven experience in brand strategy and development, preferably within the food service or retail sectors.
• Strong budgeting and financial management skills.
• Excellent leadership and team management abilities.
• Exceptional communication and interpersonal skills.
• Ability to analyze data and derive actionable insights for strategy improvement.
• Leadership experience, with a focus on team development and support.
Nice-to-haves
• Master's degree in Nutrition or Hospitality preferred.
Benefits
• Flexible work arrangements
• Paid Time Off (PTO), Vacation, nine (9) paid holidays
• Volunteer days, community partnerships, Employee Assistance Program
• Choice of three medical plans, two carriers to choose from & My Healthy Changes well-being program
• Adoption Assistance & Paid Parental Leave
• Tuition Funding Sources and Scholarship Programs
• Retirement plan with match on annual contributions
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