Facebook Direct Response Ad Design

Summary We’re looking for a talented Freelance Graphic Designer who specializes in direct response static Facebook ads, specifically designed to drive high-intent restaurant owners to our landing page. Responsibilities - Design compelling static ads for Facebook with strong visual hooks and clear CTAs that encourage restaurant owners to click through and learn more about our custom menu design service. - Collaborate with our marketing team to understand the campaign strategy—targeting independent restaurants and multi-location groups looking to increase profits through better-designed menus. - Develop multiple creative variations for A/B testing with a focus on urgency, curiosity, and emotional resonance. - Iterate quickly based on ad performance and team feedback to improve click-through and conversion rates. - Stay on top of direct response trends, especially within Facebook’s evolving ad ecosystem, to ensure our creatives remain scroll-stopping and compliant. - Format all designs for optimal performance across devices, adhering to Facebook’s ad specifications. Requirements - Proven experience designing direct response ads design for Facebook, ideally for B2B or service-based products. - Strong portfolio showcasing static ads that balance bold visuals with conversion-focused copy. - Proficiency in design tools (Photoshop, Illustrator, Figma, etc.). - Deep understanding of what makes people click—layout, copy hierarchy, urgency, contrast, simplicity. Nice to Have - Experience designing for restaurants, hospitality, or foodservice businesses. - Familiarity with Facebook’s ad policies and how to work within them creatively. - An interest in behavioral psychology, visual hierarchy, or advertising strategy. Apply tot his job