Digital Marketing Content Specialist

About the position Responsibilities • Serve as the lead for various digital communication platforms including email marketing, e-newsletters, SMS, and public websites. • Coordinate the planning, development, implementation, and evaluation of newsletters and ad hoc deployments. • Curate information into consumer-friendly content that engages the target audience and increases metrics. • Maintain email marketing scheduling and content, improving communication effectiveness. • Collaborate with the Digital Marketing Manager to develop campaigns for SMS and phone calls. • Write scripts supporting external department programs and marketing campaigns. • Analyze, measure, report, and optimize digital content performance, recommending improvements. Requirements • Bachelor's degree in communications, public relations, marketing, journalism, or a related field. • Five years of communications or content writing experience. • Strong analytical skills and planning skills. • Ability to work independently and as part of a team, managing multiple projects and setting priorities effectively. • Excellent grammar and writing skills. Nice-to-haves • Experience with AP Style writing. • Familiarity with MailChimp, Bitly, and Monday.com. Apply tot his job Apply To this Job