Reddit Community Specialist - Wellness Brand
Seeking an experienced Reddit specialist to build authentic community relationships and wellness education authority for our premium health and wellness brand. This is about becoming a trusted voice in pain management communities through value-first educational content, NOT promotional posting.
The Opportunity
We're a legitimate, compliant wellness company with science-backed products for chronic pain and sleep issues. Reddit's community guidelines make educational content and authentic relationship building essential rather than traditional promotional approaches.
Your mission: Establish credible presence in wellness communities, share valuable educational insights about pain management and wellness science, and build genuine relationships through helpful expertise.
What You'll Do
Community Integration
• Research and engage authentically in 6-8 relevant subreddits (r/ChronicPain, r/CBD, r/insomnia, etc.)
• Build credibility through helpful, educational contributions about pain management and wellness
• Establish trusted expertise without any direct product promotion
Educational Content Creation
• Share research-backed insights about cannabinoid science, inflammation, natural remedies
• Create valuable posts and comments that serve community needs first
• Engage in discussions with genuine expertise and helpful advice
Relationship Building
• Develop authentic connections with active community members
• Monitor and respond appropriately to any organic brand mentions
• Document community insights to inform broader marketing strategy
Essential Requirements
Reddit Expertise:
• 3-5 aged Reddit accounts (12+ months old, 500+ karma each)
• Proven success creating valuable content in health/wellness subreddits
• Deep understanding of Reddit culture and community guidelines
• Experience with sensitive/regulated industries (cannabis, health, etc.)
Core Skills:
• Excellent writing and authentic engagement abilities
• Knowledge of cannabinoid science, pain management, or wellness topics
• Ability to build relationships without appearing promotional
• Experience managing multiple accounts professionally
Success Metrics
You'll be evaluated on:
Community Integration: Establish presence in 6+ communities with positive reception
Content Performance: Generate 50+ educational posts/comments monthly with strong engagement
Compliance: Achieve 95%+ rule compliance across all accounts and communities
Relationship Building: Document 20+ authentic community relationships and interactions
Brand Awareness: Track mentions, sentiment, and organic brand discovery within communities
What We're NOT Looking For
Direct product promotion or sales tactics
Fake reviews or manufactured testimonials
Rule violations or aggressive marketing
Short-term promotional thinking
Project Details
Scope: 12-week foundation building phase with strong potential for ongoing partnership
Commitment: 10 hours/week
Rate: Please propose your rate based on experience and portfolio
Includes 2-week pilot to ensure good fit and validate approach
How to Apply
Start your proposal with REDDIT-PAIN and include:
1. Your Proposed Rate: What you charge for this type of specialized Reddit community work
2. Portfolio Examples: Brief description of 2-3 examples of educational content you've created in health/wellness subreddits (can be anonymized to protect previous clients). We'll discuss specific examples and approach during a video call interview.
3. Account Portfolio: Number of aged accounts you manage, their approximate karma/age, and relevant community participation (usernames can be kept confidential)
4, Strategy Overview: Which 5 subreddits you'd target first and your general approach to building credibility without being promotional
5. Relevant Experience: Background with wellness education, pain management topics, and experience creating educational content in health-focused communities
Bonus points: Experience facilitating authentic community testimonials or managing wellness brand reputation
Next Steps: Selected candidates will be invited for a brief video call to discuss portfolio examples, approach, and project fit before moving to the pilot phase.
Quick Screening Questions
1. How do you establish credibility in health communities without being promotional?
2. What's your approach to managing multiple accounts while maintaining authentic engagement?
3. How do you handle direct product questions from community members?
4. What metrics do you use to measure authentic community relationship building?
We're committed to authentic, educational community engagement that serves Reddit users first. This foundation phase is designed to establish sustainable wellness education presence with potential for ongoing partnership based on results.
If you understand the difference between genuine educational value and promotional posting, we want to hear from you.
Full brand details and comprehensive strategy will be shared with selected candidates during the interview process.
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