Reddit Marketing Strategist Needed
Job Description:
Grayson Sky is seeking an experienced Reddit Marketing Specialist to help us develop and execute breakthrough Reddit strategies for our growing portfolio of clients across tech, AI, wellness, and emerging digital industries.
We are not a typical agency. At Grayson Sky, we merge data, creativity, and catalyzation to pulse brands into their next phase. Our mission is to activate community-powered strategies that ride the edge of innovation, and Reddit is a key channel we want to scale with the right guide.
If you’re a Reddit native who understands both subtle influence and algorithmic momentum, this one’s for you.
Role Objectives:
- Design Reddit strategies aligned with client goals (brand awareness, traffic, engagement, conversion).
- Identify high-impact subreddits and niche communities for each client’s ICP.
- Draft authentic, value-based post/comment strategies for both brand and founder-level accounts.
- Advise on AMA planning, community engagement, trend-jacking, and meme velocity.
- Provide best practices for account setup, karma management, timing, and tone across communities.
- Track engagement, sentiment, and brand visibility with Reddit analytics or third-party tools.
- Collaborate with our content, brand strategy, and analytics teams to ensure Reddit is integrated with broader campaign goals.
You’re a Great Fit If You:
- Are fluent in Reddit’s culture, etiquette, and rules (both written and unwritten).
- Have run successful Reddit marketing campaigns (organic and/or paid).
- Know how to speak with Reddit, not at Reddit.
- Can strike the balance between strategy and guerrilla growth-hacking.
- Are data-savvy and can break down performance with clarity.
- Understand how Reddit plays into early adopter behavior and brand momentum.
- Can ghostwrite posts, identify influencer collabs, or moderate when needed.
Bonus Points If You Have:
- Experience working with startups, AI brands, or emerging tech companies.
- Background in community-led growth or influence marketing.
- Familiarity with Reddit Ads Manager, Pushshift, or Reddit’s API.
- Worked within or alongside creative agencies.
What You’ll Get:
- A clear creative brief and messaging foundation from our internal brand team.
- Collaboration with a multidisciplinary agency that leads with logic & humanity.
- Consistent work across multiple brands if we vibe well.
- Room to test, iterate, and pilot your unique Reddit strategies.
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