Telemarketing Identifying the Highest-Level Want in my SAM Audience
ASK:
“I’m calling on behalf of Mike Costigan. He’s a well-known real estate agent in
Alpharetta and I’m NOT calling about you buying or selling. I’ve only got about 1 minute
myself and I’d just wanted to ask you 2 super-fast questions so Mike can use your
answers to help your neighbors. Is that, ok?
First, when you do sell your home, what is the most important thing to you? Is it getting
the Most Money, Selling it Fast or having no Hassles, or is it something else?
Got it.
Which would be 2
nd most and 3
rd most important?
Great.
Lastly, what would make you choose one agent over another? What things do you look
for?
Awesome. Thank you so much. You’ve been a big help. Have a fantastic day.”
RECORD ANSWERS Until You See an Obvious Pattern
ex: 20 out of 25 homeowners say “FAST”.
That’s the “Perfect Client Model”. You know what MOST people WANT.
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